Hello, I'm Jessica Branks
A UI/UX designer with a passion for creating thoughtful, user-centric experiences.
"As a self-taught UI/UX designer I am fascinated with the intersection of design and technology and always seeking to grow and learn something new."
Learn More About MeUI/UX DESIGN
TeamFlow
Web Application
About the project
TeamFlow is a web application designed to provide organizations an efficient way to build clear and consistent process flow diagrams. I was tasked with helping update the company's design systems library and build prototypes for the web application in Figma.
Design Systems Library
I had the opportunity to collaborate with a senior UX designer at TeamFlow to update their design systems library. We discussed the different button states and variants that needed to be updated, and I helped implement those changes and built new button components.
I also worked on streamlining the button components with existing styles in the library and created a naming system for the variants in Figma that would help speed up prototyping moving forward.
Modal Prototypes
The swimlane modal needed to be reworked to accommodate more informational details that would be useful for the user to add as well as a more efficient way for the user to organize, edit, and add swimlanes to their project. We also wanted to include the contact and team features to this modal for easier access because their information can be linked to the swimlanes.
Overall, we needed to update the modal to create a more streamlined and efficient way for users to view and edit this information.
Design Solutions
One of the main challenges for the new modal design was how to display all the details for each swimlane while still providing a more macro view for easy organization. We decided on using a sidebar layout to display the details for each swimlane, and act as an area to edit and add new swimlanes. This also allows for easier integration of new details and features that may be added in later updates.
Users can also toggle between contacts, teams, and a future feature called "orgs" from the left-hand navigation. We also wanted users to be able to choose between a list and card view and be able to drag and drop individual cells to reorder the swimlanes.
Editing & Adding
Users are able to edit and add swimlanes from the modal too. Either by hitting the "more" icon on the list or card, or the pencil in the details sidebar, users can easily edit a swimlane's information.
They also have the ability to add a new swimlane by clicking the button at the top or the "more" icon and selecting the "add above" or "add below." Users can then fill out all the information for the new swimlane in the sidebar.
Contacts & Teams
Just like swimlanes, users can organize, view, edit, and add contacts and teams from the modal. This is useful because users can import data for contacts and teams to use in swimlanes.
What I Learned
This project has given me the opportunity to collaborate with other designers and apply what I've learned throughout personal projects and case studies to an existing project. Working with a team on a design systems library and prototypes taught me how to adapt my style to work with existing design standards and the needs of a business.
Having the chance to work with a senior designer also helped me develop my UI/UX knowledge through consistent feedback and critiques. Overall, this experience working for TeamFlow has really helped me grow as a designer and as a team player.
CASE STUDY
Harmony
E-commerce Website Design
About the project
Harmony is an e-commerce website for a small business that specializes in crafting vintage jewelry. My goal was to create a cohesive brand identity and a clear, pleasant shopping experience for the users.
Design Challenges
As an e-commerce website, it was important to me to create a design system that was unique and evocative of the company's vintage style, and that would encourage potential customers to buy their products.
The website would need to showcase the products frequently without becoming overwhelming, as well as have an intuitive shopping process so customers would have a positive and memorable experience. Therefore, the design needed to be clean and simple without sacrificing the distinct character of the brand.
Design Solutions
I decided to use a muted color palette and the serif font, Playfair Display, for headings to align with the brand's identity. Roboto was the secondary font used for paragraphs and other UI elements as it compliments Playfair Display and is easy to read.
Careful consideration of negative space and a clean, simple layout created an easy, streamlined shopping experience that is easy and delightful for customers to follow.
What I Learned
Throughout this project I learned about component building and how to create a cohesive design system in Figma. I discovered how every design choice can impact brand identity and the user experience, and how to consolidate some of the obstacles between these requirements.
The project also acted as a springboard for me to learn basic html, css, sass, and bootstrap by recreating the product page in VS Code. You can find the code on my Github
CASE STUDY
Back Draft
Architecture Website Design
About the project
I have always had a passion for the arts and functional design, and I was intrigued about how design decisions affect people and the world around us. This encouraged me to pursue a degree in environmental design at Texas A&M University.
During my studies there, I became more fascinated with technology and how it has changed the way we design buildings, and ultimately how it permeates all aspects of our lives today.
This led me to pursue a career in UI/UX design after graduation, and I thought a fun way to showcase both my previous projects in architecture and my newfound knowledge of UI/UX design would be to create a mock architecture firm's website.
I came up with Back Draft, which is a mock architecture firm that specializes in commercial buildings and wants a clean, modern website that showcases their previous work in order to attract future clients.
Design Challenges
The biggest challenge of this project was working out how to organize the large amount of content associated with the different architectural projects. I had to decide what information was the most important in order to design a layout that accurately showcased the projects without becoming too cluttered or overwhelming.
Everything from the typography to the navigation system needed to be simple and clear in order to emphasize the beauty and complexity of the projects as well as provide an intuitive experience for contacting and learning more about the firm.
Design Solutions
I decided to use Futura for all of my typography because it is a sans serif font that is very easy to read and has a modern edge. It maintains the clean, modern look the firm wanted and doesn't distract from the images.
The black and white scheme used for the "about" and "contact" pages juxtaposes the colorful project pages to provide emphasis to the projects and makes the process of contacting and learning about the firm simple and clear.
What I Learned
I learned that architecture provided me with many skills and tools that are applicable to UI/UX design. My time studying architecture, interning, and working on projects taught me about functional design, how to design for users while considering practical restrictions and clients, 3D modeling and rendering, how to create 2D graphics that are beautiful and informational, how to work with teams with different needs and visions, and how to consolidate artistic vision with practical application.
The mock website design helped me to better understand information architecture and how to organize large amounts of content a client may want to include on their site. This project was also an opportunity to work more with Figma and learn how to use its prototyping capabilities. Overall, this website design showed me how I can apply all that I learned in architecture, from practical tools and project restraints, to empathy, creative vision, and UI/UX design.